Robby Barr
Reading Notes
Chapter One – pgs 15-31
Messages
should be sent without noise/interference.
Context
is circumstances and background as well as the communicators themselves and
other factors.
Content
is the subject matter or topic of a message.
Even
if the design is good formally, it may fail if it doesn’t communicate.
Zeitgeist
– spirit of the times
As
designers we may view the world and messages differently than our audience.
Elements
– text, photos, symbols
structure
– composition. Arrangement of elements.
Our
code interprets gain and loss with top and bottom rather than left and right.
Treatment
– style. More subjective
Aesthetics
– deals with a philosophy rather than a style
Don’t
just sell a product, sell a lifestyle.
The
market favors narrow audiences.
Look
for common perceptions and values of audiences.
