The signified object or idea that is being conveyed quite
simply is communication, or the exchanging of information. The context is
established by the signs that are used, so the object becomes communication of
today.
The signifier is the word “communication” itself.
This graphic shows representation with icons that depict
many tools used in communication. These icons also become symbols, as they
resemble the letters in the word “communication.” This compounds the meaning of
the signs.
When the signified, signifier and signs are combined the
viewer creates meaning out of them through their own interpretation. When I
combine the whole “communication” part with the Modus and the written
information in the white box, it tells me that communication is a significant
part of business, especially through the tools and media we use.
