Reading Notes
Chapter Three – pgs 77-99
Most
clients think that designers just make things look pretty
how
things mean rather than what they mean
schemas
– are mental structures that contain general expectations and knowledge about
people, social roles, events, and places. These structures tell us how to
behave and what to think in certain situations and are formed through our
social encounters, in real life or as represented by the media.
Stereotypes
are powerful because they direct attention, guide the encoding and retrieval of
information, and save cognitive effort.
Shock
is one result of a stereotype appearing outside its normal context.
Stock
photos are broad and aren’t new.
If
everything screams, nothing is heard.
A
bunch of architecture metaphors that I couldn’t really grasp
Consider
economics of design. (like to avoid recall)
Designer
should be well informed.
