Reading Notes
Chapter Six – pgs 190-205
Cultural
Position
Cultural position – the post-modern
concept that we all hold identities and subjectivities that determine our
particular interpretation of the world. According to this concept, we can never
overcome these biases completely.
More stuff about cultural
biases and how experiences alter our perceptions
Vernacular,
Appropriated, and Default Forms
“If modernism was about
abstraction and the “high” culture of fine art, post-modernism is often about
the iconic forms of popular culture and the “low” art of advertising.”
Mentions how well Bodoni goes
with Helvetica (just like Larry said)
By the 1980s and 1990s, some
designers were feeling that graphic design had lost its expressive role in
communication.
Apple’s 1984 Mac let people
create typefaces. Technology always influences design
Émigré is/was a foundry
that wanted to make more expressive fonts
Keedy – pro-sampling, as long
as the designer is dead. Interesting fact: sampling in hip-hop also came around
at this time in history.
Appropriated – taken for
one’s own, usually without permission. “Appropriated Form” in design is often
taken from another culture or period of history in order to borrow the
connotations of the original.
Hyperreality
and Living in the Image
Ads attatch attributes to
products so people think that they are buying the attribute.
Style and image are central to
po-mo
I should get into the wedding
industry…
Hyperreality is
unnatural, an illusion, a simulation.
