Reading Notes
Chapter Three – pgs 56-77
Components:
example – typefaces
Products:
example – brochure
Designers
must know about the social and cultural experiences of the user.
Designers
must also consider the consequences of their actions, how it may affect their
audience.
Consumption
is fueled by design.
Our
assignments are at the product level, but our social responsibility is to
systems and communities.
Ask
yourself: “what makes this audience different? What do they have in common with
others?”
(visceral
– instinctive, unreasoned)
